"Soothi creates stationery and gift products that bring together thoughtful design, Indian craft heritage, and genuine everyday usefulness."

We are a California-based artisan stationery brand with over 10 years in wholesale. Our journals are made by skilled artisan partners in India using centuries-old techniques, including leather debossing, block-printing, marbling, and tree-free khadi paper-making.

Our assortment works across retail environments, including gift boutiques, museum and gallery stores, bookstores, home decor shops, and boutique hotels. Every product is designed to feel like a keepsake and to give your customers something genuinely beautiful to talk about.