• $150 First Order Minimum

  • Ships In 3-4 Business Days

  • Net 30 for Qualified Accounts

  • 4.9 Stars | 134 Retailer Reviews

1 4

Not just a product. A story your customers take home.

  • Indian craft heritage

    Each journal is made using time-honored techniques such as marbling, block printing, and hand-stitching by real artisan partners. No two covers are identical.

  • Sustainable by design

    Refillable formats, remnant materials, plantable seed paper, tree-free pages. Sustainability is built into how we make things, not added as an afterthought.

  • Proven sell-through

    845 retail partners and an Avg 4.9-star rating from buyers. Customers ask for Soothi by name and come back for it.

Find what fits your shelves.

We've curated collections by store type — so you go straight to what your customers already love.

What actually sells.

Our leather journals are the anchor customers pick one up, feel the cover, and it's sold. These are the products your buyers reorder.

What retail buyers say

  • Hometown Consignments

    "Sold first day on shelf. Came very quickly. Absolutely stunning — can't wait to reorder."

  • Overhead Station Gift Shop

    "Leave one open for customers to touch and it is sold. This company knows what a journal should feel like."

  • Driftwood Farms Yarn & Candle Co.

    "Reorder!!! These journals are in a single word BEAUTIFUL. We sell them over and over again."

Need something made just for you?

We produce custom journals for corporate gifting, retreats, and branded programs with a low minimum of 40 units, and a 30–40 day turnaround.

Because of our artisan partnerships, we can offer customization at a level of quality most suppliers can't match at bulk pricing that's still close to retail margins.

EXPLORE CUSTOM JOURNALS

Simple to start. Easy to reorder.

  • Apply For An Account

    Quick approval. Upload your resale certificate.

    Apply For An Account 

  • Browse or download the line sheet

    Shop online or request a curated assortment for your store type.

  • Place your first order

    $150 minimum. Ships in 3–4 days.

  • Reorder when you're ready

    Quick reorder through your account. We'll remind you when you're likely running low.

Soothi + FAIRE

Prefer to shop on Faire? Great! Use this link to find out Faire Shop!

SOOTHI + FAIRE WHOLESALE