Private label · white label · exclusive production

Your journal line. Our artisan craft. No one knows we made it.

We produce premium leather journals and coordinated stationery under your brand — custom design, your packaging, your identity. Soothi stays invisible. Your brand takes centre stage.

  • 50 unit minimum
  • 30-40 day production
  • 100% your brand
  • Exclusive design rights
  • Shipping + 3PL available
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Private label vs custom — know the difference

Private vs. Custom. Important to get right.

Private label and custom orders are often confused. Here's how they differ — and how to know which one you need.

  • Whose brand: Your logo on a Soothi product

    Cover design: Soothi base design, your mark added

    Packaging: Standard Soothi packaging

    Exclusivity: Not exclusive, others can order same Soothi products.

    Best for: Events, gifting, branded programs

  • Whose brand: 100% your brand

    Cover design: Fully custom design, exclusive to you

    Packaging: Your branded packaging, your unboxing

    Exclusivity: Design is yours alone and never reused by us

    Best for: Building your own product line

What's included

The full private label stack.

Everything you need to launch your own journal line, produced by artisans, delivered under your brand, ready to sell or gift.

  • Brown book with 'Custom Cover Design' text on a white background

    Custom cover design

    Fully exclusive cover — your artwork, pattern, or design direction, developed with our team. Never produced for another client.

  • Brown branded packaging box with green text and leaf designs on a white background

    Branded packaging

    Custom boxes, wrapping, and inserts under your brand identity. Your customer's unboxing experience designed by you, fulfilled by us.

  • Illustration of a stack of notebooks with grid and plain pages on a white background

    Interior configuration

    Paper type, ruling style, page count, branded first page, custom prompts configured to your specification.

  • Illustration of a fountain pen with accessories on a white background

    Coordinated accessories

    Pens, bookmarks, and plantable cards produced under your brand. A complete, cohesive product line from a single partner.

  • Illustration of glasses on an open book with a green leaf, accompanied by 'Full White Label' text.

    Full white-label

    No Soothi mark on the product, packaging, or paperwork. Your customer sees only your brand. NDA available on request.

  • Exclusivity guarantee

    Your design is made only for you. We never produce the same design for another client. Your product line stays yours.

Who private label is for

Built for brands that want to own their stationery story.

Private label works best when you have a clear brand identity and want a product line that feels authentically yours. Not a generic item with your logo stuck on it.

  • Independent bookstores

    Build your own journal line that is branded, exclusive, and sold only in your store. Differentiate from every other bookstore stocking generic notebooks.

    Starting at 50 units.

  • Boutique hotels

    In-room stationery and welcome gifts under your hotel brand. Guests take them home and your brand travels with them.

  • Wellness brands & yoga studios

    Journals that carry your brand's philosophy. Made from sustainable materials, artisan craft, intentional design. Products your community actually wants.

  • Museum & cultural stores

    An exclusive journal collection tied to your institution. Culturally relevant design, premium materials that match your standard.

  • Corporate brands

    Premium gifting or employee programs where you want quality without a visible supplier. We disappear completely. Your brand is all they see.

  • Retailers wanting an exclusive SKU

    A journal your competitors can't stock. Designed for your store, exclusive to your shelves, at a quality level that justifies the price point.

The process

From first conversation to finished product line.

Private label is a partnership, not a transaction. Here's how we work together, step by step.

01. Discovery conversation

We start with a brief call or email exchange to understand your brand, your audience, your vision, and your timeline. No pitch. Just listening. We'll tell you honestly whether private label is the right fit.

02. Brief & quote

You share your brief which includes cover concept, materials, accessories, packaging, quantities, and any design references. We come back with a full production quote and timeline. No surprises, no hidden costs.

03. Design development

We develop your product design by working from your direction or building concepts for your review. Digital proofs shared for approval. We revise until it's right. Once approved, the design is locked exclusively to you.

04. Artisan production

Your product enters production with our artisan partners in India. 30–40 days from approved proof. We don't rush the craft because the slow detailed process is what makes the product worth owning.

05. Delivered under your brand

Your journals arrive in your branded packaging, ready to sell or distribute. We ship to your warehouse, store, or fufilment center.

Ready To Start The Conversation?