Material: Repurposed leather frame with block-printed fabric panels; finished in natural vegetable dyes, so the leather's undertone may vary seasonally
Slight variations in fabric, color, and texture are part of what makes your journal yours.
A one-of-a-kind story with two artisan crafts, leather and block-print fabric, joined in a cover no neighboring shop can duplicate.
Story your customer buys:each cover frames block-printed fabric from local Indian makers in repurposed leather, pieced and stitched by hand and finished in natural vegetable dyes, so no two are alike, or even quite the same from season to season.
Merchandising: fan all three styles in a basket at the register or face them spine-out at eye level so the fabric variety reads at a glance; the patchwork does its own selling in a color-starved stationery aisle. Natural adjacency with textiles, block-print goods, and the card wall. Valentine's and anniversary windows are the peaks, wedding-season gifting close behind.
